Press Releases | Mobile Marketing Reads

Dynamic ads: The value of personalisation and automation

Guest Posts — Thu, 07 Mar 2024 18:23:41 +0000

By Ender Ozcan, Senior Vice President of Global Revenue, Adjust The advertising industry has experienced transformative change in recent years, accelerated by advancements in tech as well as constantly changing consumer behaviours. Today, advertising is not as simple as just reaching audiences; now, marketers must consider how to capture their attention, engage them meaningfully, and […] More

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Dating Apps & Mobile Marketing – A Match Made in Heaven

Guest Posts — Thu, 15 Feb 2024 08:39:40 +0000

Mobile apps have changed the way people interact with one another by altering the path of meeting new friends and in the dating scene, potential mates. Dating apps have contributed to reshaping the societal framework around finding a partner, providing a plethora of different experiences depending on what a user is looking for. From playful […] More

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3 Essential ASO Strategies for 2024

Guest Posts — Thu, 11 Jan 2024 10:20:41 +0000

With every new year comes ways to enhance your App Store Optimization to stay relevant in the eyes of users. For 2024, this means using all the app marketing tools available to maximize reach and engagement. In this article, we’ll touch upon three must-haves for your own ASO marketing strategy so that you can help […] More

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How App Rankings & Reviews Impact Your ASO

Guest Posts — Thu, 02 Nov 2023 10:01:12 +0000

Service recommendations, product suggestions, and online reviews – having verified confirmation of a product’s quality is generally a must for many consumers. Whether it’s searching for a new app or looking to change from an existing one, the digital word of mouth-esque approval that can be found in ratings and reviews can potentially make or […] More

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How not to ruin your soft launch: 6 common mistakes to avoid

Guest Posts — Wed, 18 Oct 2023 11:29:13 +0000

By Angus Lovitt, Co-Founder of Ramp Soft launching a mobile game is an exciting but stressful stage of game development. Soft launch is the stage where we test a game’s user metrics and marketing strategy in a smaller audience prior to the audience of a wider one. It should tell you whether your app is […] More

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How to Perform App Keyword Research

Guest Posts — Wed, 27 Sep 2023 08:57:35 +0000

At the heart of App Store Optimization lies the concept of keywords. In this article, we’ll delve into the essence of keywords in ASO, discuss keyword search volumes, and explore how to identify quality keywords for your app listing. Buckle up, as we embark on a journey to master the art of ASO through effective […] More

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Practical tips on how to use AI tools in user acquisition

Guest Posts — Tue, 12 Sep 2023 14:46:58 +0000

In a world buzzing with talk about artificial intelligence and machine learning, it’s surprising how many app marketers are missing out on the true potential of AI tools. With the wealth of information at their fingertips, it’s easy to feel overwhelmed and unsure about where to start. Brought to you by user acquisition and creative […] More

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3 Things To Do Before Launching Your App

Guest Posts — Wed, 09 Aug 2023 19:58:10 +0000

Congratulations on developing your mobile app! However, creating a quality app is just the first step toward success. In today’s competitive market, getting your app discovered by users is crucial. This is where App Store Optimization (ASO) comes into play. ASO is the process of optimizing your app’s visibility and discoverability in app stores, such […] More

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2 billion logged in monthly users watch YouTube Shorts, Google says

Tuna Cetin — Wed, 26 Jul 2023 07:34:20 +0000

Tech giant Google announced today that over 2 billion logged-in monthly users are now watching YouTube Shorts, which marks a significant increase from 1.5 billion users the company reported last year. The news comes at a time when the short-video race between TikTok, Instagram, YouTube, and Snapchat continues to gain momentum. These companies are constantly […] More

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India confirms new 28% tax will only impact real money games

Tuna Cetin — Mon, 24 Jul 2023 09:57:26 +0000

The Indian government has announced that online games played without stakes won’t be subject to the new 28% tax, and will continue to be taxed at 18%. Earlier this month, the Goods and Services Tax Council of India announced that it raised the tax on real money games to 28%. Since the documents included the […] More

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