News | Mobile Marketing Reads

Amazon launches interactive and shoppable channel on Prime Video and Freevee

Maya Robertson — Fri, 19 Apr 2024 08:38:42 +0000

Amazon Live has introduced a shoppable channel to Prime Video and its Freevee ad-supported video-on-demand (AVOD) streaming service. The move opens up new avenues for U.S. consumers to engage with content while browsing and shopping through their mobile devices, all thanks to Amazon’s “shop the show” technology. The newly unveiled channel offers round-the-clock programming, showcasing […] More

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Apple complies with Beijing’s order: WhatsApp and Threads removed from China’s App Store

Sophie Blake — Fri, 19 Apr 2024 08:12:44 +0000

Following an order from the Chinese government, Apple has removed WhatsApp and Threads from its app store in China, citing national security concerns as the reason behind the directive. Apple confirmed on Friday that it had received orders from Chinese authorities to eliminate the two apps from its App Store within the country. The company […] More

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Third-party iOS app marketplace AltStore PAL arrives in the EU

Jordan Bevan — Thu, 18 Apr 2024 10:41:26 +0000

AltStore PAL, an open-source app store made specifically for independent developers, is now live in the EU, thanks to Apple’s compliance with the region’s Digital Markets Act (DMA). Gaining access to the alternative app ecosystem requires a nominal annual subscription fee of €1.50, plus tax, to cover Apple’s Core Technology Fee (CTF) associated with installing […] More

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TikTok dominates social media usage among US adults, eMarketer reports

Sophie Blake — Thu, 18 Apr 2024 09:33:02 +0000

In a landscape dominated by social media platforms, TikTok emerges as the frontrunner in capturing the attention of US adults aged 18 to 54, according to recent insights from eMarketer’s forecast. Delving into the data reveals a compelling narrative. Among US adults aged 18 to 24, TikTok reigns supreme, with individuals spending an average of […] More

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YouTube introduces premium placement option for YouTube Shorts ads

Sophie Blake — Thu, 18 Apr 2024 09:18:16 +0000

In a bid to assist advertisers in securing optimal placement for their Shorts ads, YouTube has rolled out a new YouTube Select Shorts option. The feature empowers brands to position their ads alongside top-performing Shorts content across various categories. With YouTube Select Shorts, advertisers gain the flexibility to select placement alongside the most engaging Shorts […] More

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Digital ad revenue growth slows in 2023, IAB report reveals

Jordan Bevan — Wed, 17 Apr 2024 08:15:13 +0000

The latest IAB/PwC Internet Advertising Revenue Report unveiled a deceleration in US digital ad revenue growth throughout 2023, citing various economic factors such as inflation, rising interest rates, and industry layoffs as contributing factors. Despite these challenges, digital ad revenues saw a 7.3% increase, reaching $225 billion compared to $209.7 billion in 2022. However, this […] More

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Telegram to reach one billion users within a year, Pavel Durov says

Maya Robertson — Wed, 17 Apr 2024 07:54:02 +0000

Telegram, the popular messaging app, is poised to surpass one billion monthly active users within a year, according to its founder Pavel Durov. Durov shared his projection during an interview with U.S. journalist Tucker Carlson, underscoring Telegram’s rapid expansion akin to a “forest fire.” Durov emphasized Telegram’s commitment to remaining a “neutral platform,” steering clear […] More

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Apple now allows EU users to download apps through websites

Jordan Bevan — Tue, 16 Apr 2024 21:29:21 +0000

Apple announced on Tuesday that web distribution is now available in iOS17.5 beta 2 and App Store Connect. The move grants developers the option to offer iPhone apps for direct download to EU users from their own websites, marking a departure from the traditional reliance on Apple’s App Store for app distribution within the region. […] More

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Apple expands Developer Academy to Bali

Sophie Blake — Tue, 16 Apr 2024 12:16:28 +0000

Apple has announced the forthcoming opening of Indonesia’s fourth Apple Developer Academy in Bali, signaling its commitment to fostering opportunities for developers, students, and entrepreneurs within the region’s burgeoning iOS app economy. Since the inauguration of Indonesia’s first Apple Developer Academy in Jakarta in 2018, Apple has progressively established academies in Surabaya and Batam, with […] More

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UK video games market soars to £7.82 billion, mobile gaming leads growth

Sophie Blake — Tue, 16 Apr 2024 11:17:54 +0000

The UK’s video games consumer market achieved a valuation of £7.82 billion in 2023, as revealed in the latest report from the UK-based trade body Ukie. Despite global challenges, the UK gaming market demonstrated resilience, experiencing a 4.4% increase from the revised 2022 total of £7.49 billion. The growth underscores consumers’ enduring enthusiasm for games […] More

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